Dozens of clients have used the GillWright Group to create and conduct surveys.
Surveys of Known Existing Customers – These Customer Satisfaction Surveys provide valuable insights about how existing customers value a business, its products and its services.And such insights are a foundation for the development of marketing plans aimed at customer retention – and at attracting additional customers.An important collateral benefit of such surveys is that they reinforce to customers that they are appreciated – and that their opinions are valued.
Surveys of Potential Customers (as well as of unidentified users of a product or service)–
Typically, such Consumer Surveys are sent to randomly selected lists to test either –
A)The likely acceptance of a product or service at a price point and/or the attitude of consumers about a business and its products and services; or B)The likely success of a retail location in terms of its pulling power withineach of several defined areas surrounding the site.
Surveys of Employees – Internal “Temperature-Testing” Surveys have been used to gather information aimed at gauging morale and the effectiveness of supervision andcommunications.
Four high-level skills combine to generate high-value practical results from GillWright Group surveys:
Listening to the client’s need for and use of the desired information
Writing the questions and structuring the questionnaire
Analyzing the responses from a multitude of perspectives
Presenting the findings with graphic illustrations coupled with a nuanced discussion
GillWright Group 2501 Palisade Avenue, C2 — Riverdale, New York 10463 Telephone - 718-601-0714 Fax - 718-601-2197