GillWright Group

Dozens of clients have used the GillWright Group to create and conduct surveys. 

• Surveys of Known Existing Customers – These Customer Satisfaction Surveys provide valuable insights about how existing customers value a business, its products and its services.  And such insights are a foundation for the development of marketing plans aimed at customer retention – and at attracting additional customers.  An important collateral benefit of such surveys is that they reinforce to customers that they are appreciated – and that their opinions are valued.                                        
• Surveys of Potential Customers (as well as of unidentified users of a product or service) –   

       Typically, such Consumer Surveys are sent to randomly selected lists to test either –

            A) The likely acceptance of a product or service at a price point and/or the attitude of
                  consumers about a business and its products and services; or
            B) The likely success of a retail location in terms of its pulling power within each of several      
                 defined areas surrounding the site.      

1. Listening to the client’s need for and use of the desired information.
2. Writing the questions and structuring the questionnaire.
3. Analyzing the responses from a multitude of perspectives.
4. Presenting the findings with graphic illustrations coupled with a nuanced discussion.